Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way [Guide]
Lead generation is the process of identifying and attracting potential customers interested in a product or service, nurturing them through various channels to convert into sales opportunities. It’s crucial for businesses to build a steady stream of leads to fuel growth and sustain profitability in today’s competitive market landscape.
HubSpot has published ‘
Lindsay Kolowich Cox says, “Leads are part of the lifecycle of transitioning visitors to customers. Not all leads are the same. There are different types of leads based on how they are qualified and what lifecycle stage they’re in.
Marketing Qualified Lead (MQL)
Marketing qualified leads are contacts who have engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer.
Sales Qualified Lead (SQL)
Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming paying customers. An example of an SQL is a contact who fills out a form to ask a question about your product or service.
Product Qualified Lead (PQL)
Product qualified leads are contacts who’ve used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product with options to upgrade.”
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