MOZ on 10 Years of The Google Algorithm
Google Algorithm refers to the complex set of rules and calculations used by Google to determine the relevance and ranking of web pages in its search results. Constantly evolving, these algorithms aim to provide users with the most useful and authoritative content while thwarting manipulative tactics like keyword stuffing and link schemes.
MOZ expert Dr. Peter J. Meyers has published an in-depth article on 10 years of the Google algorithm.
He says, “On average, the algorithm is getting hotter, but the pattern of rising temperatures is complicated. Google confirms and names only a handful of major updates every year, leaving us in the dark on many changes. For example, to this day, we have no confirmed explanation for the volatility in the summer of 2017. Often, we’re forced to speculate.
It’s also important to remember that search results are a real-time phenomenon. They would change every day even if Google didn’t touch the code because the internet is constantly changing. One vivid example is the WHO declaration of COVID-19 as a global pandemic in March 2020. The pandemic drastically changed search behavior, including huge shifts in e-commerce vs. brick-and-mortar shopping. This naturally impacted search results.
The past two years (2022 — 2023) clearly show a return to hotter temperatures, including a historically overheated summer of 2023. Google also released a record four core updates in 2023. Is this heatwave the new normal? Let’s take a closer look.”
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