SEJ Shares 35 Content Marketing Statistics
Content marketing is vital for businesses to establish authority, engage audiences, and drive conversions by delivering valuable, relevant content. It builds trust, fosters brand loyalty, and helps businesses connect with their target audience in meaningful ways, ultimately driving long-term success and growth.
Search Engine Journal contributor Jeff Riddall has published an article featuring 35 useful content marketing statistics.
He says, “Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning.
Some content, like blogs or how-to videos, are informative or educational. Meanwhile, other content, like promotional campaign landing pages, gets to the point of enticing prospective customers to buy.
But with so much content being produced and shared every day, it’s important to stay updated on the latest trends and best practices in content marketing to keep pace and understand what strategies may be most effective.
Never has this been more true than in 2024, when we’re in the midst of a content revolution led by generative AI, which some feel represents both an opportunity and a threat to marketers.”
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