Your Guide to Creating Content Workflow
Content workflow involves the systematic process of creating, editing, reviewing, and publishing content to ensure its quality and relevance. It typically includes stages like ideation, creation, editing, approval, and distribution, facilitating efficient content production and management.
HubSpot contributor Erica Santiago has published a comprehensive guide to creating content workflow.
She says, “Content workflows ensure a project launches successfully without any hiccups. With a content workflow, you can:
- Create content that is consistent, timely, and accurate.
- Guarantee realistic deadlines and outcomes.
- Proactively plan for common roadblocks in content planning and launches
- Clearly establish how every team member fits in the big picture of creating the content
Essentially, a content workflow keeps you and your team on track to a seamless launch. Without a content workflow, you and your team are likelier to miss deadlines, make errors, and experience difficulty working toward your common goal.
Content Creation Workflow: Task-based Workflows vs. Status-based Workflows
Before learning how to build a content creation workflow, you must understand which would benefit your team the most — task- or status-based workflow.”
Comments are closed.
