Creating an HTML Email: The Design Guide You Need [Guide]
HTML emails allow for visually appealing and interactive email content, incorporating images, links, and formatting to enhance engagement and convey information effectively. They provide a dynamic platform for businesses to deliver personalized messages, promotions, and updates directly to their audience’s inbox, increasing brand awareness and fostering customer relationships.
HubSpot has published a new guide titled ‘
Karla Hesterberg says, “There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS.
HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails.
Here’s what an HTML looks like on the front end. Click on the HTML button to see the code behind it.
See the Pen HTML Email Template from HubSpot by Christina Perricone (@hubspot) on CodePen.
If you’re comfortable with HTML and want more direct control over the code of your emails, most email tools will allow you to import HTML files directly for use as custom email templates.
There are a wide variety of free HTML email templates available on the web (some of which we’ll share below), and if you know your way around an HTML file, it’s usually quite straightforward to adapt the template to the email-building tool of your choice.”
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