In the future, social media will evolve into immersive virtual environments, blurring the lines between digital and physical interactions. Additionally, AI-driven personalization will enhance user experiences, fostering deeper connections and communities online.

HubSpot contributor Cassie Wilson has published a research-backed guide on the future of social media.

She says, “Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.

What is the future of social media?

Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media:

  • Consumers will search for information on social media or via AI instead of traditional search engines.
  • Brands will rely on influencers, especially micro-influencers, rather than celebrities.
  • Consumers will enjoy a seamless shopping experience on social media.
  • Brands will create more short-form content to connect with their audiences.”

The Future of Social Media [Research]: What Marketers Need to Know

HubSpot
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