Is TikTok Becoming a Search Engine? [Answered]
In 2024, TikTok continues to captivate audiences worldwide with its short-form video content, evolving into a key platform for entertainment, trends, and influencer marketing. Its innovative features and algorithmic prowess cement its position as a cultural phenomenon reshaping social media engagement.
Digital Marketing Institute contributor Dan Hughes has published an article explaining whether TikTok is becoming a search engine.
He says, “A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular search engine among digital natives, falling just behind YouTube, Bing, and Google. Also, with almost one in 10 Gen Zers being more likely to use TikTok than Google as a search engine, it’s fair to say that this ever-evolving social media app is well and truly on the map.
How did TikTok become a search engine?
One of the driving factors of TikTok’s ongoing success is its universal appeal.
While Gen Z makes up the lion’s share (around 40%) of users, people from various age brackets engage with, and create content for, the platform regularly. In fact, studies show that around one in five TikTok users are between 40 and 49 years of age.
Another clear driver of TikTok’s impressive growth is its ability to evolve with the ever-shifting digital landscape.”
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