Email marketing remains crucial for businesses as it provides a direct and personalized channel to engage with customers, fostering brand loyalty and driving conversions effectively. Its cost-effectiveness and ability to deliver targeted messages make it an indispensable tool for reaching and nurturing a diverse audience.

Business.com contributing writer Jennifer Dublino has published an article featuring six email marketing challenges and how to overcome them.

She says, “The six biggest email marketing challenges include earning new subscribers, increasing open rates, retaining subscribers, boosting click-through rates, and achieving measurable ROI.

1. Earning new subscribers can be challenging.

To email people legally, they must opt into your email list. If you buy an email list and try to use it in a campaign, you’ll likely get kicked off the email platform and be flagged as a spammer. It’s critical to build an email list organically, even if that takes time.

Solution: The best way to earn new subscribers is to explain the benefits of opting into your list. Have a clear value proposition to answer people’s key concerns. For example, explain that you’re providing meaningful product updates or sending special offers that aren’t available anywhere else.

Let people know precisely why they should subscribe to your emails and how your emails will benefit them.”

6 Email Marketing Challenges and How to Overcome Them

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