In 2024, advertising thrives on hyper-personalization, leveraging advanced AI algorithms to tailor content to individual preferences. Immersive technologies like augmented reality redefine consumer engagement, blurring the lines between advertisement and experience.

HubSpot contributor Scott Weiss has published an article featuring nine advertising trends to watch in 2024.

He says, “While ad spending is predicted to spike in 2024, teams will likely be more responsible for how ads perform as companies tighten their budgets in anticipation of a recession.

Knowing and using the latest trends to your advantage can help you get more value out of the money you spend on advertising this year.

Artificial Intelligence

“40% of Companies have hired dedicated AI experts to support their marketing teams.” (HubSpot State of Marketing)

Artificial intelligence has existed, to some degree, for the last 70 years. Yet, it’s only in the last couple of years that it’s become a mainstream idea in the advertising space.

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity.”

9 Advertising Trends to Watch in 2024

HubSpot

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