10 Steps To Optimize Your Website For Local Search
Local search algorithms iteratively explore neighboring solutions from a current solution in search of an optimal or satisfactory solution. These algorithms are efficient for large solution spaces but may get stuck in local optima.
Copyblogger contributor Megan Mahoney has published an article featuring 10 steps to optimize your website for local search in 2024.
She says, “Google’s algorithm is a highly complex machine that uses different signals, such as information on the product and/or service pages, quality and quantity of reviews, and each business’s location, to determine which business is “best” for each searcher.
You don’t need to understand exactly how the algorithm works to rank. However, Google revealed on its support page that these are the three most important ranking factors that the algorithm considers when ranking local websites:
Relevance
Distance
Prominence.
Relevance
Relevance means that your business sells the products or services the searcher wants. For example, if a searcher is looking for a yoga studio, a website specializing in yoga will likely rank higher than a generic gym.”
IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both.
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