How To Set Up Content Publishing Process
The content publishing process encompasses ideation, creation, editing, and distribution, ensuring content aligns with brand goals and resonates with the target audience. From crafting compelling narratives to optimizing for search engines and social media platforms, a strategic approach is key to maximizing reach and impact.
Content Marketing Institute contributor Ann Gynn has published an article on setting up a content publishing process worthy of repetition.
She says, “Creating content gets a lot of attention. But it can’t get an audience without a well-executed content publishing process.
Content production requires systems and easily repeatable processes to get the content ready for the publish button and everything that happens after that.
To accomplish that, your team needs an operations leader who oversees and often implements all those steps in the content publishing process. They typically work with the assistance of software tools to help organize content production, whether that’s project management systems like Trello and Asana or a simple shared spreadsheet.
Get organized to track content progress
The team member responsible for the content production operation must know the status of each asset. At the same time, they must create and maintain the post-production publication schedule. These two documents can be closely tied to your editorial planning.”
How To Set Up a Content Publishing Process Worthy of Repetition
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