The Agency Pivot: How to Downsize Clients or Services [Podcast]
This episode covers the following:
- The Challenges That Lead Agency Owners to Consider a Pivot in the Marketing Services They Provide or the Type of Clients They Serve
- How to Know When to Execute Your Pivot Strategy
- How to Communicate Services Changes to Your Existing Clients
- How to Prepare You and Your Team for Changes in Service Offerings
- How to Adapt Your Resources (Technology, Staffing, or Budget) to Accommodate a Shift in Your Marketing Services
- How to Measure the Success of Your Pivot in Marketing Services and the Importance of Protecting Your Profit Margins
- Learning From a Mistake or Misstep During Your Pivot in Marketing Services
- Advice for Agency Owners Who Might be Considering a Pivot in Their Marketing Services
- How a Pivot in Your Marketing Services Can Change the Trajectory and Future of Your Agency.
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