The Ultimate Guide to Content Marketing in 2024 [Guide]
The future of content marketing will likely involve more personalized and interactive experiences tailored to individual preferences, leveraging AI and data analytics to deliver targeted content at scale, fostering deeper engagement and loyalty among audiences.
Additionally, emerging technologies such as augmented reality and virtual reality may reshape content formats, offering immersive storytelling opportunities for brands to captivate their audiences.
HubSpot has published ‘
says, “2024 HubSpot research shows that 29% of companies use content marketing.
Let’s explore some reasons companies do this.
1. Modern consumers prefer informational content over intrusive Ads.
Years back, the Content Marketing Institute found that 70% of consumers prefer to learn about a product or service via an article rather than an ad.
This is still true today because 44% of buyers consume three to five pieces of content before engaging with a vendor.
These stats suggest consumers like me would actively avoid unsolicited marketing messages, such as cold calling and paid ads.
For instance, I didn’t mind buying a YouTube Premium subscription to block interruptive ads.”
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