In 2024, SEO remains crucial for businesses, enabling them to navigate the digital landscape effectively, optimize visibility, and stay competitive amidst evolving search engine algorithms and user behaviors, ensuring sustained online relevance and growth.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘SEO Is Dead… 5 Ways To Save Your Business In 2024’.

The video covers the following:

  • SEO industry hit hard by algorithm updates.
  • Google feature snippet: Content shown on Google.
  • AI chat’s user experience.
  • Google’s changes affect sites unevenly, protecting Adwords.
  • Google becoming more of a closed entity.
  • Be a creator in the market before starting business.
  • Creating niche content fuels B2B influencer marketing.
  • Mixed feelings about SEO and future advice.

HubSpot

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