SEJ Lists 12 Types of Google Ads Extensions
Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns.
Search Engine Journal contributor Brooke Osmundson has published an article featuring 12 types of Google ads extensions.
She says, “Believe it or not, utilizing ad extensions (assets) benefits you – the advertiser and the user!
From an advertiser perspective, the main benefit is the increase in visibility on the SERP.
The larger the ad with corresponding assets, the more room there is for your ad – and potentially less room for competitor ads.
Larger ads make it more impactful and prevalent to the user, which could lead to more clicks.
From the user’s perspective, ad assets show them more information that may not fit into regular ad copy.
By adding extensions, you provide additional information (such as promotions, categories, social proof, etc.), which may encourage users to take action faster.”
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