In 2024, marketing continues to evolve rapidly with advancements in AI-driven analytics, hyper-personalization, and immersive experiences, empowering businesses to deliver targeted messages and forge deeper connections with their audiences across diverse digital platforms. The integration of augmented reality (AR) and virtual reality (VR) technologies further enhances marketing strategies, offering immersive brand experiences and reshaping consumer engagement.

MOZ contributor Bethan Vincent has published an article featuring the top four skills marketers will need in the future.

She says, “There’s no doubt that AI is impacting the role of marketers around the world. Many of us are working out how to incorporate it into our workflows and fine-tuning our prompt engineering skills to get the most out of the machines.

It’s important to continue to cultivate these abilities, but I’d argue that the skills marketers need to thrive in the future go beyond simply leveraging AI tools.

Data storytelling

One area where AI and computers clearly excel is in processing large amounts of data. AI-powered tools can analyze data at a scale that would be impossible for humans, uncovering patterns and insights that might otherwise go unnoticed.

According to a McKinsey estimate, “…69 percent of data processing and 64 percent of data-collection activities could feasibly be automated.” This suggests that the ability to collect, organize, and analyze data will soon become table stakes for marketers rather than a distinguishing skill.”

The Top 4 Skills Marketers Will Need in the Future

MOZ

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