Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’.

The video covers the following:

  • Role of traditional marketing and website in AI.
  • AI helps communicate with customers effectively, disrupting websites.
  • Potential disruption in traditional search engines acknowledged.
  • Uncertainty about websites’ adaptation to new devices.
  • Dislike autoplay audio, but it’s future trend.
  • Using Udio for Ai music options.
  • Some companies build products for future models.
  • Optimize website for user experience, personalize content.
  • Personal shopping experience replicated with AI technology.

HubSpot

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