To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility.

Orbit Media Studios founder Andy Crestodina has published an article featuring 13 steps to protect your rankings while relaunching a website.

He says, “Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads.

If your current website ranks high and gets traffic from search engines, the idea of a website redesign may be terrifying. It shouldn’t be. As long as you follow best practices, you can expect a minimal impact. You may even improve your rankings.

After relaunching 100+ high ranking websites over 20+ years, here are our own website redesign SEO best practices. First, follow our 49-point Website Launch Checklist. But if you depend on search engines for traffic, these are the extra steps you can take to preserve your rankings in Google.

PRE-LAUNCH

The first job is to make sure that all of the high-ranking pages on the current site have a new home on the new site, and that search engines can find them.”

How to Relaunch a High Ranking Websites: 13-Steps to Protect Your Rankings

Orbit Media Stuidos

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