Using AI for copywriting streamlines content creation, enhancing efficiency and productivity. Its adaptive algorithms refine messaging for target audiences, optimizing engagement and conversion.

Digital Marketing Institute has made available a replay of its webinar ‘How to Use AI for Your Copywriting’.

The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison is a veteran copywriter and AI educator who makes AI accessible, showing practical ways to save time – while keeping your human creativity in the mix!

She went into detail on the the main AI writing tools she finds useful, each of which has its strengths depending on your needs: ChatGPT, Claude, Gemini (Bard), and Copilot.

  • How to use AI for research, planning and ideation.
  • How AI can help you write a whole range of copy
  • Understand the key considerations and challenges of using AI tools
  • Use AI to edit your writing, making it more compelling and concise.”

How to Use AI for Your Copywriting

Digital Marketing Institute

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