Lower-funnel marketing targets potential customers who are near making a purchasing decision, focusing on converting them into buyers. It involves strategies like retargeting ads, email campaigns, and personalized content to drive conversions.

Semrush contributor Asif Ali has published ‘Lower-Funnel Marketing: A Complete Beginner’s Guide’.

He says, “Lower-funnel marketing can drive sales.

More specifically, it:

  • Enhances lead conversion: Lower-funnel marketing targets ready-to-buy prospects (sometimes called qualified leads) and helps you convert them into paying customers
  • Strengthens brand reputation: Lower-funnel content showcases your value and expertise to boost credibility
  • Fosters loyalty: BoFu marketing that’s done well leads to satisfied customers who are more likely to return and recommend your brand to others

All of this improves your bottom line.

Use these tactics to engage your leads in the final decision phase. And convince them to buy from you.

Create Compelling Content

Content that resonates with prospects as they’re nearing a purchase decision can convince them to take the final step.”

Lower-Funnel Marketing: A Complete Beginner’s Guide

Semrush

Sharing is caring