The Evolving State of AI Search [Podcast]
AI has revolutionized search, making it faster, more personalized, and efficient, Transforming how we find information, connecting us with what we seek with unprecedented agility.
The latest Digital Marketing Institute podcast is titled ‘The Evolving State of AI Search’.
The DMI team says, “There’s a lot going on with search and the effects of AI, and no-one’s sure where it’s all headed! One voice of reason is this week’s guest, Luke O’Leary, who emphasizes the fundamentals of search marketing that won’t change: good UX and optimization, understanding your audience, solid content, and testing.
Luke and host Will Francis look at how the role of an SEO is changing, the latest E in Google E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it.
Luke O’Leary is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he’s seeing between marketing and the world or work, having moved from California to London.”
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