According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%).

Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET.

The Adweek team says, “Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out:

  • How to optimize your TikTok campaigns using location-based key performance indicators such as conversion rate and cost per visit
  • Why measurement is critical to validating campaign performance, ensuring you’re reaching the right audience and deriving rich insights
  • How granular campaign reporting by demographic, geography, daypart and more can reveal unique opportunities”.

Using TikTok to Maximize Your Paris 2024 Impact

Adweek

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