In the digital landscape of 2024, SEO data serves as the compass guiding businesses through the vast online realm, revealing insights into user intent, competition dynamics, and content performance. Leveraging this data fuels strategic decision-making, empowering brands to optimize their online presence, enhance visibility, and ultimately drive sustainable growth.

MOZ has published the latest episode of the Whiteboard Friday video ‘Combining SEO Data to Make Smarter Marketing Decisions’ featuring Dominic Woodman.

The MOZ team says, “We’re going to go through that, we’re going to go through the why, and we’re going to talk through the how.

A quick bit of background on myself: I’m Dominic. I run Piped Out. We’re a service that helps SEO teams and marketing teams handle their data problems, and a lot of what we do looks something like joining these things together. So that’s my sort of background for talking to you today, and hopefully, what I can do is inspire you to go out and do this for your own website.

We’re going to talk through six hypothetical problems and show how each of them is easier when we join our data sources together and how each of them gives us something.”

MOZ

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