The latest The SERP’s Up SEO podcast episode is titled ‘When to throw SEO best practices out the window’. The SERP’s Up team says, “When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios... [...]

EcoverPalAI Advanced AI-powered eBook Cover Designer With eCoverPalAI, you can say goodbye to paying for eCovers and graphics because it will make the covers and related graphics in just moments whenever you need them. eCoverPalAI is the game-changer that your online business has been waiting for. It’s web-based software that is going to save you a lot of time, expense, and hassle. Why? Because it lets you create professional-looking ecovers and social media graphics in minutes without being an artist or designer. let that sink in./ No design skills needed. Ever. You can do it; you don’t... [...]

Orbit Media Studios has published a new video ‘SEO Keywords, Intent and Your Sitemap: The Simple SEO Breakdown’ featuring Andy Crestodina. The Orbit Medi team says, “This surprisingly simple explanation covers something that so many websites miss. And it answers some very important questions in SEO and B2B lead generation: What are the three types of intent? How does visitor intent affect website conversions? Which types of pages should we focus on first? How do keywords map to pages on a website’s sitemap? What do junior SEOs (and cranky executives) miss about search?”  [...]

Women in digital marketing are driving innovation, creativity, and leadership, shaping the industry’s evolution. Their diverse perspectives and talents contribute significantly to the dynamic landscape of digital marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Foster Safe Spaces for Women in Digital Marketing’ featuring Amy Vaughan. This episode covers the following: The Key Components of a Successful Membership Model for a Business or Agency How to Identify and Understand... [...]

Google Search Central has published a new video ‘Anatomy of a Search Result’. The GSC team says, “With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results. Watch along as Gary breaks down the anatomy of a search result.”  [...]

Lower-funnel marketing targets potential customers who are near making a purchasing decision, focusing on converting them into buyers. It involves strategies like retargeting ads, email campaigns, and personalized content to drive conversions. Semrush contributor Asif Ali has published ‘Lower-Funnel Marketing: A Complete Beginner’s Guide’. He says, “Lower-funnel marketing can drive sales. More specifically, it: Enhances lead conversion: Lower-funnel marketing targets ready-to-buy prospects (sometimes called qualified leads) and helps you convert them into paying... [...]

Content marketing conferences foster networking among industry peers, enabling knowledge exchange and collaboration. They provide insights into emerging trends and strategies, empowering professionals to stay ahead in a dynamic digital landscape. Ahrefs contributor Ryan Law has published an article featuring seven content marketing conferences for 2024. He says, “Conferences are a great excuse to hang out with other content marketers, talk shop, learn some new tricks, and pretend that we’re all really excited about generative AI.Without further ado, here are the biggest and best content... [...]

Using AI for copywriting streamlines content creation, enhancing efficiency and productivity. Its adaptive algorithms refine messaging for target audiences, optimizing engagement and conversion. Digital Marketing Institute has made available a replay of its webinar ‘How to Use AI for Your Copywriting’. The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison is a veteran copywriter and AI educator who makes AI accessible, showing practical ways to save time – while keeping your human creativity in the mix! She went into detail... [...]

AI has revolutionized search, making it faster, more personalized, and efficient, Transforming how we find information, connecting us with what we seek with unprecedented agility. The latest Digital Marketing Institute podcast is titled ‘The Evolving State of AI Search’. The DMI team says, “There’s a lot going on with search and the effects of AI, and no-one’s sure where it’s all headed! One voice of reason is this week’s guest, Luke O’Leary, who emphasizes the fundamentals of search marketing that won’t change: good UX and optimization, understanding... [...]

AI Agents Army Tool Bundle is for you if you ready to unlock the potential of AI and grow your business. The creators describe it as “the ultimate solution for simplifying your marketing efforts and maximizing your profits.” And that’s not a bad description. With AI Agents Army Tool Bundle, you can : ✓ Say goodbye to expensive monthly subscriptions ✓ Start your profitable marketing agency without prior marketing skills ✓ Easily attract high-paying clients like never before or just speed up your own marketing with these time-saving tools. AI Agents Army Tool Bundle Edition... [...]