Harnessing AI for email marketing streamlines campaign personalization, delivering tailored content at scale to engage subscribers with relevant offers and insights, ultimately boosting open rates and conversions. AI’s predictive analytics and automation optimize send times, subject lines, and content, ensuring each email resonates with recipients, nurturing relationships and maximizing ROI.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created An AI Email Course Using ChatGPT’.

The video covers the following:

  • Summary: Sharing insights and tips on using AI.
  • AI’s value lies in its ability to not get bored.
  • Importance of using AI output from personal prompts.
  • Making high quality YouTube videos with American accent.
  • AI transforms speech into actionable customer insights.
  • Marketing success with Hopkins for Schlitz Brewery.
  • Custom GPT enhances interactive course experience with homework bot that provides guidance for assignments.
  • Testing different prompts with Airbnb and Claude.
  • Tool to create interactive avatars for courses.
  • Iterate AI for better output over time.

HubSpot

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