A Guide to AI in Social Media [Guide]
The utilization of AI in social media has revolutionized the landscape, offering unparalleled insights and capabilities to marketers and users alike. From intelligent algorithms predicting user behavior to personalized content curation, AI enhances engagement and fosters meaningful connections.
Digital Marketing Institute has published a comprehensive article on the use of AI in social media.
Clodagh O’Brien says, “AI in social media marketing is the use of advanced technologies, such as machine learning and natural language processing, to analyze user data and interactions on social platforms.
This means marketers can use AI tools for content creation, social media listening, brand awareness, ad targeting and management along with influencer research. This enables data-driven decision-making that can shape a social media strategy.
The ideal situation for any consumer of social media is that they find their feed filled with content that is relevant and useful – including ads. That’s what AI has the potential to do for digital marketing through hyper-personalization.”
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