EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Monday, May 20, 2023, at 2.00 pm ET.

The EMARKETER team says, “In a year when risk factors are more prevalent than ever, the need for robust brand safety strategies has never been more critical.

Join us for an exclusive webinar with EMARKETER’s Paul Verna, vice president of content. Learn how to safeguard your brand against AI risks, the perils of misinformation in a US presidential election year, connected TV ad fraud, and more.

We’ll share our reliable forecasts, and:

  • Examine how ad spending trends are increasing brand risk in 2024
  • Analyze changes in social media content moderation
  • Discuss generative AI’s impact on brand vulnerability to harmful content
  • Recommend risk mitigation tactics for marketers.”

Brand Safety 2024: Navigating a Perfect Storm of Risks

EMARKETER

Sharing is caring