TikTok marketing is a dynamic avenue for brands to engage with younger audiences through short, creative videos, fostering authenticity and virality. Leveraging trends and user-generated content, it provides a unique platform to showcase products, drive brand awareness, and spark meaningful conversations.

Search Engine Journal contributor Shelly Walsh has published an article featuring 2024 TikTok trends you should know about.

She says, “TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days.

TikTok is great at constantly creating new meme formats. Here are just a few pieces of relatable social content that have been trending recently.

1. Sad Hamster

This tragically cute hamster with oversized eyes is accompanied by sad violin music, popularised by Spongebob Squarepants and Mr. Krabs’ “Sad Song on World’s Smallest Violin.”

These two elements combine to create the ‘Sad Hamster,’ typically posted by TikTokers as a reaction to something overwhelming or difficult.”

TikTok Trends 2024: The Most Important Trends To Watch

Search Engine Journal

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