The Ultimate Guide to Marketing Strategies [Guide]
HubSpot has published ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’ featuring a successful marketing strategy for your business to seize growth opportunities and boost revenue.
Flori Needle says, “If you run a small business, I get that you may not know how to jumpstart your strategy. Thankfully, this digital marketing strategy template will help you get there with its actionable tips and templates to set you up for success.
And did I mention that it’s free?
Now, back to the topic at hand: are you confused about the difference between a marketing strategy and marketing tactics? I’ll cover that below.
You can think about it like this: strategy is planning, and tactic is doing. Having a strategy without ways to act on it (tactics) is daydreaming, and taking actions with no common goal or plan (strategy) wastes your time.
Let’s dive a bit deeper into the differences between the two.
Characteristics of a Strategy
Marketing or not, there are three parts to any strategy:
1. A diagnosis of your challenge.
2. A guiding policy for dealing with the challenge.”
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