HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The Formula To Break 100 Million Views On Shorts’.

It covers the following:

  • The 4 criteria of a great idea (jumpcut)
  • Make it personal
  • Mastering the hook
  • Metrics
  • Storytelling in one word is “change”
  • The But & Therefore Rule
  • Building the stakes
  • Craft the close
  • Figure out who’s watching
  • Study the channel for outliers.

HubSpot

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