Constructing a Robust Social Media Strategy
A well-defined social media strategy is crucial for businesses to effectively engage their target audience, build brand awareness, and drive meaningful interactions. It serves as a roadmap, guiding content creation, fostering community engagement, and ultimately, achieving marketing objectives in the ever-evolving digital landscape.
Content Marketing Institute contributor Robert Rose has published an article featuring useful tips to build a strong social media strategy for 2024.
He says, “Social media platforms devalue general news of any kind. Instead, they try to keep their audiences engaged in walled gardens.
Similar Web data shows traffic to news sites from Facebook and X took a steep dive as of October 2023. Casual sharing, posting, and commenting are down as well. The reasons span the gamut from the “dismantling” of Twitter into X and concerns about misinformation to overall user fatigue.
Yet social media consumption is up almost across the board except for Facebook and Twitter (sorry, X).
Where did the “social” go?
Direct messaging and chat.
Research shows people still spend at least two hours per day consuming social media. But among the top apps and websites, social media ranks behind direct messaging and text messaging.”
Comments are closed.
