HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’.

The video covers the following:

  • Transform your business with AI for sales.
  • AI: efficient, versatile, depends on data quality.
  • AI should profile people to improve engagement.
  • AI outperforms humans in marketing email conversions.
  • AI excels at user profiling and triggers.
  • Construct prospect email in chunks, validate online presence.
  • Using CRM and Zapier to automate processes.
  • Cheap tactics saturate, value shifts, product quality crucial.
  • Importance of customer language in marketing and sales.
  • Categorizing customer language for Grammarly-like tool on ChatGPT.

HubSpot

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