MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’.

Daniel Burstein says, “Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems.

It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new websites up, and hitting our numbers, what do we sacrifice?

Which is why I love this lesson from a recent podcast guest application – ‘Streamline processes to enable efficiency, smooth operations and get rapid results.’ Not shiny and exciting like new marketing tactics perhaps, but essential for a well-run organization.

So I invited that applicant – Tom Amitay, Co-founder & Chief Executive Officer, Entail – on How I Made It In Marketing to share the story behind that lesson, along with many more lesson-filled stories.”

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities

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