Snapchat is a major player in the social media sphere, and an effective marketing tool as well.

Search Engine Journal contributor Annabelle Nyst has published an article featuring 25 Snapchat statistics and facts for 2024.

She says, “What started as a small collection of tools in 2011 has now expanded to a massive library of innovative features, such as a personalized 3D Snap Map, gesture recognition, audio recommendations for lenses, generative AI capabilities, and much more.

1. Snapchat Has 406 Million Daily Active Users

That number, released by the company in October 2023, represents an increase of 43 million year-over-year – a 12% increase.

Here’s a chart from Statista showing Snapchat’s user growth from 2014 to 2023:

And with 750 million monthly active users (MAUs), Snapchat is the fifth-biggest social media network in the world.”

25 Snapchat Statistics & Facts For 2024

Search Engine Journal

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