Should You Include FAQs On Product Or Category Pages? [Answered]
Search Engine Journal contributor Adam Riemer has published an article answering the question “Should You Include FAQs On Product Or Category Pages?”.
He says, “A positive impact, when done correctly, is a reduction in customer returns and wait times due to poor website experiences with customer support. I share some examples by page type below.
Proper Q&A on relevant pages answers visitors’ questions so they know the product or service will meet their needs. When you build the consumer’s confidence, they may be more inclined to click add to cart, schedule a meeting, or fill out a form.
Don’t be afraid to say the product or accessory won’t work either, this lets you have an internal link to the product or service while leading them to a working solution.”
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