Understanding The Psychology of Short-Form Content
Short-form content is a dynamic and effective way to communicate ideas in a concise manner. It thrives on brevity, delivering impactful messages that resonate with audiences in a world where attention spans are fleeting. Whether it’s through social media posts, catchy headlines, or bite-sized articles, short-form content captivates, informs, and entertains, making a significant impact in today’s fast-paced digital landscape.
HubSpot contributor Erica Santiago has published an article explaining the
She says, “There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s why we’re here, right? Walk with me.
Consumer Attention Spans are Shrinking
Science tells us that one of the crucial reasons we love short-form videos is that our attention spans are getting shorter and shorter.
Dr. Gloria Mark, a psychologist, recently wrote a book called Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity, and she says her research indicates people’s attention spans have been shrinking over the last 20 years.”
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