2024 digital marketing is a dance with data. With the decline of third-party cookies, building strong first-party data strategies and leveraging AI for insights will be key. Authenticity reigns supreme, with user-generated content (UGC) playing a starring role in building trust with audiences. Marketers must be adaptable, embracing new platforms and technologies to stay ahead of the ever-evolving digital landscape.

Forbes Small Business Writer Kimberlee Leonard has published ‘2024 Digital Marketing Strategy Guide’.

This guide covers the following:

  • What Is a Digital Marketing Strategy?
  • Why a Digital Marketing Strategy Is Important
  • Digital Marketing Strategy vs. Digital Marketing Campaign
  • Digital Marketing Strategy vs. Digital Marketing Tactic
  • How To Create a Digital Marketing Strategy
  • 5 Types of Digital Marketing Strategies
  • Bottom Line
  • Frequently Asked Questions (FAQs)

2024 Digital Marketing Strategy Guide

Forbes

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