In the Age of AI, marketing thrives on data. AI crunches customer info to predict preferences, enabling laser-focused campaigns with personalized content. This human-AI teamwork unlocks a new level of customer engagement, fostering brand loyalty and driving conversions.

Here is a TED video ‘What Will Happen to Marketing in the Age of AI?’ featuring Jessica Apotheker.

The TED team says, “Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business. ”

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