OpenAI and Google both introduced new AI advances in their respective artificial intelligence systems recently.

OpenAI unveiled GPT-4o, an all-encompassing multi-modal application with enhanced voice and vision capabilities.

Here’s how Open AI describes its update:

GPT-4o (“o” for “omni”) is a step towards much more natural human-computer interaction—it accepts as input any combination of text, audio, image, and video and generates any combination of text, audio, and image outputs. It can respond to audio inputs in as little as 232 milliseconds, with an average of 320 milliseconds, which is similar to human response time (opens in a new window) in a conversation. It matches GPT-4 Turbo performance on text in English and code, with significant improvement on text in non-English languages, while also being much faster and 50% cheaper in the API. GPT-4o is especially better at vision and audio understanding compared to existing models.

Google also presented updates to its AI ecosystem, Gemini, with multi-modal and vision systems. This is a new improved version of Google’s Bard.

How will these advances in technology impact its use in marketing? The companies did not specifically address the impact of these advancements on business and content discovery online. The focus of the most recent changes seems to be on personal services rather than making AI a marketing technology tool for businesses.

There is a lot of online excitement about both of these developments. Here are some of the articles from around the web that review these new changes:
Google all in on AI and Gemini: How it will affect your Google searches

What You Need To Know About Recent ChatGPT and Gemini Features

OpenAI vs Google’s Gemini: All the major AI updates to know about this week

Gemini AI Is About to Make Your Google Search Look Very Different. Here’s How

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