We all are pressed for time. We need more marketing automation so we can get more done in the time we have. But some tasks benefit more from automation than others. Choosing the right tasks to automate is important to get the most bang for your automation buck.”

Kiran Shahid has a new article to address this choice when it comes to social media, in particular.

In the beginning of her article, she makes the point, ” Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.”

That’s what we all long for, focusing on activities that really need our attention.

Check out her solutions to choosing the right tasks to automate here:
What social media tasks to automate and what to personalize

Sprout Social

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