A marketing calendar is a strategic tool that helps businesses plan and organize their marketing activities over a set period, typically a year. By outlining campaigns, promotions, and important dates, it ensures cohesive messaging, timely execution, and effective allocation of resources.

HubSpot contributor Ramona Sukhraj has published an article featuring steps to create your marketing calendar.

She says, “Depending on your team’s needs and workflows, you may also want to include details like the platform or channel, project description, assignees, deadlines, status, and resource links on your marketing calendar — but the type of marketing calendar often dictates this.

Types of Marketing Calendars

  1. Campaign Calendar
  2. Events Calendar
  3. Email Calendar
  4. Editorial or Content Calendar
  5. Social Media Calendar.

With all of the activities that fall under marketing, activity-specific calendars clear out noise so you can focus on the right information at the right time. Having different types of marketing calendars also gives accountable teams more freedom to customize the calendar as needed.”

How to Create a Marketing Calendar You’ll Actually Use

HubSpot
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