Guide To Content Marketing For Small Businesses [Guide]
Content marketing is vital for small businesses as it helps establish brand authority and attract a loyal customer base without the high costs of traditional advertising. Additionally, it boosts online visibility, driving organic traffic and fostering long-term business growth.
Copyblogger has published ‘A Simple Guide To Content Marketing For Small Businesses’.
Megan Mahoney says, “In this post, we’ll outline a framework for an effective content marketing strategy for small businesses and address common mistakes to avoid.
Step 1: Identify Your Ideal Customer
You probably already have a general idea of who your target audience is, but the more specific you define your ideal customer, the more effectively your marketing will attract that customer.
For example, a newborn photographer is obviously targeting local moms.
However, if you want to be a premium newborn photographer, your target audience probably isn’t all moms in your city.
Instead, it’s likely wealthy moms who can afford a luxury experience. Furthermore, you might discover that your ideal audience is typically first time moms.”
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