Content is crucial in marketing as it educates and engages potential customers, driving brand awareness and loyalty. High-quality content also enhances SEO efforts, improving search engine rankings and attracting more organic traffic to the business.

HubSpot contributor Sophia Bernazzani Barron has published an article featuring seven types of content that audience love. 

She says, “Let’s begin by exploring how people prefer to consume content.

1. Images and Infographics

A whopping 52% of consumers prefer visual content like images and infographics, with Gen Z (53%) and Baby Boomers (58%) favoring it the most.

Take Instagram, for example. Infographics and carousel posts with key information about your product can go semi-viral when users share them — whether to their story, friends, or off Instagram entirely.

2. Short-Form Video Content

Up to 45% of consumers enjoy short-form videos on platforms like TikTok and Instagram Reels, with Gen Z (55%), Millennials (52%), and Gen X (52%) being the biggest fans.”

7 Pieces of Content Your Audience Really Wants to See [New Data]

HubSpot

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