Rules of the Roadmap [Ebook]
A marketing roadmap is essential for aligning strategies with business goals, ensuring cohesive and focused efforts across all marketing initiatives. It also helps in tracking progress, optimizing resource allocation, and adapting to market changes effectively.
Digital Marketing Depot has published a new white paper ‘Rules of the Roadmap’.
The DMD team says, “Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts.
In this ebook, Airtable’s Product team shares what we’ve learned about planning, measuring, and prioritizing a roadmap. We break down everything from the planning process to staying focused on building products customers love.
You’ll learn:
- How to centralize feedback and isolate the right inputs at the right time
- Ways to set and align team objectives that truly move the needle
- How to turn your roadmap into a cross-functional resource hub”.
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