Top SERP features, such as featured snippets and local packs, significantly enhance visibility and click-through rates by providing users with immediate, relevant information directly on the search results page. Leveraging these features can improve a website’s traffic and authority in search engine rankings.

MOZ has published the latest episode of the Whiteboard Friday video ‘The Top SERP Features in 2024’ featuring Tom Capper.

Capper says, “Happy Friday, Moz fans. Today, I want to give you a bit of a sneak peek into a recently published STAT white paper. Now, this white paper, which is probably linked below. This is looking at the top SERP features of 2024, comparing that with a similar period at the start of 2023, and seeing what’s changed and what’s most prominent on the SERPs right now.

Now, this is the first two weeks of 2024 that we looked at here. So, this is from January 1 to January 14. Usuals are MozCast keyword corpus, so 10,000 head terms, US plus UK, smartphone plus desktop, and 40,000 keywords a day, times 14 days.”

MOZ

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