Reminder- Refocusing on Brand in a Performance Era, May 30 [Webinar]
This is a reminder for the Adweek webinar to be held on May 30, 2024.
Performance marketing focuses on measurable outcomes and ROI-driven strategies, utilizing data analytics and targeted campaigns to maximize conversions and optimize marketing spend. Its agile approach allows for real-time adjustments, ensuring efficient allocation of resources and consistent growth in revenue.
Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET.
The Adweek team says, “It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong brand equity in the market is still the secret to success. And it’s the brands that are breaking the rules of traditional category growth that are winning in today’s market.
Uncover how to join their ranks by ensuring that brand awareness, health and experience are priorities in your marketing plan from leaders at Uber and Brandwatch. You’ll find out:
- Why emotional connection with consumers and authenticity are mandatory, and how to leverage both
- How to effectively break the fourth wall by making your social team the face of your brand
- The brand health metrics that actually matter, and how to track them”.
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