Social search integrates social signals into search engine results, enhancing relevance by factoring in user interactions and preferences. This approach personalizes search experiences, making it easier for users to find content endorsed by their social networks.

HubSpot has published a new video ‘Why Social Search is Replacing Google’.

The HubSpot team says, “This video is your go-to guide for understanding the current landscape of social media and how you can leverage Social Search Optimization (SSO) to grow your brand like never before! Discover how optimizing your social profiles and content can dramatically increase your visibility and engagement. We’ll run through how to maintain a consistent and compelling brand voice, create engaging content, and interact with your audience in meaningful ways.”

HubSpot

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