Using AI in marketing allows for personalized customer experiences and data-driven decision making, boosting efficiency and engagement. AI-driven tools can analyze consumer behavior, predict trends, and optimize campaign strategies in real-time.

HubSpot contributor Alana Chinn has published highlighting five ways to using AI for marketing career development.

She says, “Whenever I’m thinking about career growth, it’s helpful for me to know what’s hot (and what’s not) in the marketing world.

I mentioned earlier that more and more marketers are incorporating AI into their workflows. Here are a few additional insights from our report:

  • The most common AI tools for marketers include chatbots (e.g., ChatGPT), AI-enhanced CRM and marketing tools (e.g., HubSpot, of course), and AI-enhanced productivity tools (e.g., G-Suite AI suggestions).
  • The top three use cases for AI are content creation, learning how to do things (e.g., Excel functions), and data analysis/reporting. The majority of marketers who use AI for these tasks find it very effective.
  • 55% of marketers are using educational resources to improve their AI knowledge and skills. The top learning method is educational videos.”

How to Level Up Your Marketing Career in the AI Era (The Right Way)

HubSpot
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