AI-powered search enhances the accuracy and relevance of search results by understanding user intent and context, providing more personalized and efficient information retrieval. It revolutionizes how users interact with data, enabling faster and more insightful decision-making across various domains.

The latest Digital Marketing Institute podcast is ‘The Evolving State of AI Search’.

The DMI team says, “There’s a lot going on with search and the effects of AI, and no-one’s sure where it’s all headed! One voice of reason is this week’s guest, Luke O’Leary, who emphasizes the fundamentals of search marketing that won’t change: good UX and optimization, understanding your audience, solid content, and testing.

Luke and host ⁠Will Francis⁠ look at how the role of an SEO is changing, the latest E in E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it.

⁠Luke O’Leary⁠ is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he’s seeing between marketing and the world or work, having moved from California to London.”

Digital Marketing Institute

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