Steps To Find Competitor Keywords
Analyzing competitors’ keywords can uncover opportunities for your own SEO strategy by identifying high-traffic terms they rank for. Leveraging this insight allows you to optimize your content and improve your search engine rankings effectively.
Search Engine Journal has published an article featuring steps to find competitor keywords.
The SEJ team says, “In this article, we’ll explore the most effective yet simple ways to find competitors’ keywords so that you can guide your own SEO strategy and potentially outperform your competitors in SERPs.
Benefits Of Competitor Keyword Analysis
Competitor keywords are the search terms your competitors target within their content to rank high in SERPs, either organically or through paid ads.
Collecting search terms that your competitors rely on can help you:
1. Identify & Close Keyword Gaps.
The list of high-ranking keywords driving traffic to your competitors may include valuable search terms you’re currently missing out on.
To close these keyword gaps, you can either optimize your existing content with these keywords or use them as inspiration for creating new content with high traffic potential.”
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